Jakarta-based ride-hailing platform, Go-Jek, will soon join the Singapore e-hailing market with its beta app launch slated before the end of this year. This development will help ease the burden on Singapore’s public transport system and the growing issues with traffic on the island state.
According to Go-Jek president Andre Soelistyo the company will be introducing its mobile beta app in Singapore before December 25. The decision was driven by the demand for this type of service in Singapore according to Soelistyo.
Go-Jek Targets Singapore Entry with Launch of Beta App Before Year-End
Prior the decision to enter the Singapore market, Go-Jek has undertaken several measures to lay down the brand’s foundations in the Republic. These include building a partnership with DBS Bank to introduce a more convenient payment service which allows drivers to claim their payment upon completion of rides with much ease, as well as the recruitment of drivers via a pre-regitration portal at the end of October.
In May, Go-Jek had also announced its plans to invest USD 500 million as part of its strategic plan to penetrate a number of Southeast Asia markets which include the Philippines, Singapore, Thailand, and Vietnam. And recently, the initiative had drawn about USD 1.5 billion in funding.
The Indonesian firm had first branched out its services outside of its own niche when it gained footing in the Vietnamese market, before expanding into Singapore and then onto Thailand.
On the company’s expansion, Soelistyo shared that they will remain true to the approach which had propelled them in the Indonesian market, which is to create solutions based on the daily needs of their (growing number) of consumers.
Everything is founded on the understanding of the consumers, helping them plot their travels, discovering “a-ha” moments, and establishing a long-term engagement model to keep customers more active and in for the ride in the long run, Soelistyo shared.