Great Singapore Sale (GSS) – Biggest Shopping Season in SG

Many were enthralled when Singapore was featured in the iconic blockbuster movie “Crazy Rich Asians,” depicting what life is like in Singapore – well, at least for the very rich and famous, as the movie highlighted.

But beyond the family drama and stereotypes presented in the movie, Singapore is truly home to the shopaholics, as it even has its own platform to draw in far-flung retail fans from all parts of the world, for an annual major shopping event known as the Great Singapore Sale.

Great Singapore Sale (GSS) - Biggest Shopping Season in SG
Credits: Khalzuri Yazid/Flickr

Discover Singapore through this Year’s Great Singapore Sale (GSS)

As the name says, every year, Singapore hosts a massive shopping event with loads of retail items on undeniably hard-to-pass discounts on some of the biggest and most popular brands and labels, which are no strangers to avid shoppers, both local and foreign alike.

What makes this event ‘great’ is not just the extensive collection of retail goods up for grabs for the best prices, but it’s also due to the fact that the GSS will run for more than a month – five weeks to be exact, from June 21 to July 28.

And do not be misled by the idea that the shopping extravaganza will only take place in retail districts and shopping locations such as Tanglin Mall, Orchard Central, 313@Somerset, ION Orchard, and many others, as this year, the GSS campaign has been rebranded as GSS: Experience Singapore, and boasts an exciting new range of experiences in Orchard Road and Kampong Glam.

However, shoppers should also not overlook the smaller but no less exclusive shops in Chinatown, Kampong Glam and Little India. Those who like visiting quaint, independent shops are certain to end up checking out those along Haji Lane in Kampong Glam precinct.

For those who are looking to live up to this year’s event theme, be sure to drop by these neighbourhoods and to check out the local wares on display at various pop-up booths and bazaars. You’ll be able to find everything from fashion items to artisanal snacks.

What to Expect

The Great Singapore Sale will feature retailers offering unbelievably steep discounts, sometimes up to 70% off their original prices.

During this annual sale season, the entire island is transformed into a shopping paradise, as even shops in the suburban areas join in.

There’s just plenty of great deals to go around on just about everything, from fashion to jewellery, electronics to toys, even spa treatments, hotel stays, F&B and visits to local attractions for a holistic lifestyle experience.

And aside from maximising savings, the annual GSS also offers lucrative promotional activities such as lucky draws, GST Absorbed Day and instant rewards programmes.

Originally held only for a month, the first GSS in 1994 saw a record of 664,000 visitors and was such a success that organisers decided to hold the event annually. To this day, the GSS remains among the most highly anticipated international events held in Singapore, as no other country in the world offers a similar event where shoppers can find so many bargains over a large period of time.

To know more about this year’s GSS and to get updates on the latest promotions, deals, and events, you may visit their official website or